EVS Casablanca: connected vehicles, but what happens after the visit?

Discovering, trying and understanding

At Kia, Tesla and DeepWay, I explored different approaches to mobility and the experience inside a vehicle. Screens, controls and access to the cabin invite visitors to look at vehicles differently. At the TAILG stand, meeting a robot also made that evolution tangible. These moments capture attention and start conversations. Technology alone, however, does not answer every question a prospective buyer brings to the visit. Understanding how a vehicle fits their needs remains an important part of the discussion.

Meeting at the TAILG stand

Automotive finishes: what my photographs show

Presentation, ergonomics, finishes and the quality of an advisor’s answers matter alongside innovation. The two close-ups below show a visible fastening and openings in seat upholstery, along with an edge of interior trim that appears lifted, on an example whose brand is not identified. The photographs alone cannot establish the cause, tell us whether a part had been removed or demonstrate a production-wide defect. This is an observation about that individual example, not a judgment about a brand or vehicle range. For an advisor, a useful response is to acknowledge what is visible, check the context and return with a precise explanation rather than dismiss the question. Attention to these details is also part of the dealership customer experience.

An email, then what?

In several conversations at the show, the proposed next step sometimes seemed limited to sending an email. That is my personal observation of those exchanges, not a general statement about Moroccan businesses. Email is useful for sharing a brochure or summarizing information. But sending a document and waiting is not, by itself, a complete follow-up process. A customer may still need to clarify their project, budget, timeline or preferred way of being contacted before they can make a decision.

Turning discovery into a useful conversation

My six years of automotive BDC experience with Canadian dealerships and North American customers have taught me to make that next step concrete: qualify the need, respond to objections, suggest a test drive when appropriate and confirm the appointment. This is not about repeatedly contacting someone without listening. It is about agreeing on a next step that respects their situation and contact preferences. At a show, just as after a website inquiry, a strong first impression deserves a clear, personal and useful conversation afterward. Technology can make contact easier; it does not replace attention to the person.